AMBIENT PUSH
WEST VIRGINIA TOURISM
Meant to run before a traditional campaign, we used a push tactic for West Virginia Tourism, calling it the EXTENDED VACATION. The gist - create the story about groups of travelers (couples, families, etc.) that take vacations in West Virginia. They aren't heard from for several days. Media storm ensues. Turns out everyone loved where they landed in WV and decided to extend their vacations.
