OOH
PRODUCT(RED)
Co-founded by Bono and Bobby Shriver, (RED) unites nine well-known brands together to help fight the spread of HIV in Africa. The following campaign builds awareness of the (RED) community through online space, social media networks, and an interactive billboard in NYC’s Times Square.
: content flow
: intermittent (RED) messaging, OOH
: intermittent (RED) messaging, OOH
: website